How do you feel when a salesman or telemarketer call you up and go straight into the sales pitch? Are you likely to buy? No. Neither am I.
That’s why the best salesman don’t go right for the kill.
They establish rapport with the customer first. They look for common ground and build on that to gain trust. Once they are trusted, they are much more likely to get the sale. “So what?” you’re saying. “I’m not in sales.”
That’s where you’re wrong.
The best managers know that management is selling.
You’re selling every day. You sell your ideas to your boss. You sell the organization’s goals to your staff. You sell your team’s abilities to your peers and your boss. Etc., Etc. Selling is getting another person to believe in you and your product. That is exactly what a manager is tasked with doing every day.
If you want to be a better manager, learn to sell.
Here are a few pointers to get you started in the right direction:
- Establish a RELATIONSHIP with your team members
- Build TRUST with your team
- SMILE at your coworkers, clients and staff
- Be HONEST in everything that you do
Just today I sold a client on our pricing strategy, my boss on pursuing a new project, and one of my directs on why doing a project in a certain order made the most sense. As you can see, having the ability to sell works as a grease that makes everything else work smoother. What have you sold lately?
PS: Are you a manager or hope to be one someday? Then sign up for my email list. That way you’ll never miss a post and you’ll be eligible for premium content that is specifically for my best followers. It’s easy–just sign up and I’ll send you my FREE infographic on the 7 Things That You’re Probably Doing Wrong as a Manager.