Know Your Organization

If You Don’t Train Your People in Your Company Culture…

The point is this:  everyone has an idea in their head about what your company culture is.  It’s your job to make sure that everyone’s thoughts and actions align with you.  In marketing, they have what’s referred to as the “Rule of 7” which states that a prospect needs to hear the advertiser’s message seven times before they are likely to take action.  As a manager, you’re selling your culture to your staff every day.  Sell them something worthwhile. […]