Know Your Organization

If You Don’t Train Your People in Your Company Culture…

The point is this:  everyone has an idea in their head about what your company culture is.  It’s your job to make sure that everyone’s thoughts and actions align with you.  In marketing, they have what’s referred to as the “Rule of 7” which states that a prospect needs to hear the advertiser’s message seven times before they are likely to take action.  As a manager, you’re selling your culture to your staff every day.  Sell them something worthwhile. […]

Know Your Team

Activities for Getting to Know Your Team Better

Collaboration between members of your team can mean the difference between a good team and a great team. Even if every member of your team is producing at peak capacity (and let’s face it, they’re not), the team as a whole could still be more effective if they work better together. Managing a team, especially a team of creatives, can be equated to herding cats. They’re all great, but they’re also doing their own thing. What can you, as the manager, do to encourage and enhance the collaboration and communication of your team? […]